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Embrace the Summer Spirit: Encouraging Active Play and Movement Every Day with Destira

Hey there, fellow advocates of sunny days and active lifestyles! As the CEO of Destira, I firmly believe that movement, sports, and healthy bodies are the ultimate recipe for energy, confidence, and daily happiness. As a mom to three incredible girls aged 9, 10, and 12, I've witnessed firsthand the benefit that comes from prioritizing sports and activities for my girls.  They approach each day with positivity, sleep and eat better, and truly embrace every moment with energy and enthusiasm – I credit a lot of this to them staying fit and healthy through sport.

Co-CEO Jen Atkinson with her three daughetes in Destira gear for the summer, Destira, 2024

First things first, let's talk about the magic of movement. There's something truly special about seeing kids running, jumping, and playing without a care in the world.  By staying active, whether it's at gymnastics or dance practice, casually shooting hoops in your driveway, practicing yoga, playing volleyball on the beach, or simply running wild in the backyard, our little ones are tapping into a well of positivity that fuels them from the inside out.

Now, let's talk about attire. Picture this: mix and match tank tops and shorts that are as vibrant and dynamic as the adventures they're about to embark on. Our sporty outfits are not just about style (although they've got that in spades), but about functionality and freedom of movement. Perfect for camps, backyard shenanigans, or ticking off activities from your summer bucket list, these outfits are designed to keep up with the busiest (or the least busy) of schedules.  Hanging out - on the court, at the field, or in the gym.

And speaking of bucket lists, let's get real for a moment. Summer isn't just about the big-ticket adventures (although those are pretty epic too). It's about the little moments that make memories. Whether you're strolling down the boardwalk, building sandcastles at the beach, or indulging in a scoop of your favorite ice cream flavor, our Destira mix-and-match sets are there to add a dash of style to all your summer moments.

Purple workout set for gymnastics, dance, tennis, and more by Destira, 2024

So, here's to a summer filled with sunshine, smiles, and endless possibilities. Let's lace up those sneakers, throw on those tank tops and shorts, and make this summer one for the books. Together, we'll inspire the next generation to embrace the joy of movement and live life to the fullest. After all, isn't that what summer is all about?

We hope to foster a culture of positivity, empowerment, and self-expression. Because when you feel good in your skin, there's no limit to what you can achieve.  


Jen Atkinson, Co-CEO of Destira


Want to join the summer fun? Please share photos of your athletes outside the gym in Destira by submitting them to us via email at